20 August 2026
The arrival of September always triggers a specific fashion-blog irony: proclaiming rich burgundy the definitive colour of the season. And yet – here we are again, because some colours earn the repetition. Burgundy isn’t a trend. It’s a mood, a wardrobe anchor, and this year, courtesy of CHANEL, it’s having a genuine moment.
Burgundy sits in that rare sweet spot: warm enough to read as autumnal, dark enough to double as neutral, and moody enough to feel a little dangerous next to black, camel, or ivory tweed. This season the shade is showing up across the house’s collections under the creative direction of Matthieu Blazy, who has been steadily putting his own stamp on the maison’s codes.
Image Credit: CHANEL
Image Credit: CHANEL
Suede Maxi Flap Bag: Oversized, soft-suede, and unapologetically burgundy. The maxi flap trades the classic bag’s precision for something slouchier and more directional, while keeping the quilting and chain strap fully intact.
Shiny Calfskin Mini Flap Bag with Top Handle: A polished counterpoint to the suede maxi: glossy calfskin, a compact silhouette, and a top handle for hand-carrying alongside the usual chain strap. High-shine burgundy reads more evening than day.
Calfskin Small Shopping Bag: The most wearable of the three. A structured little tote-shaped bag in burgundy calfskin that works as an everyday piece rather than an occasional one. Proof the colour scales down as easily as it scales up.
Image Credit: CHANEL
Image Credit: CHANEL
Image Credit: CHANEL
Suede and Patent Leather Ballet Flat: A quieter entry into the colour story – soft suede paired with a patent leather cap in the ballet flat silhouette that’s become a CHANEL wardrobe staple all over again this season.
Two-Tone Croc-Embossed Slingbacks: The house’s signature slingback, reworked in croc-embossed leather in burgundy set against black. It’s the most recognizably “CHANEL” shoe in the lineup, and the croc treatment keeps it feeling current.
Stretch Lambskin Two-Tone High Boots: Sleek, close-fitting boots in stretch lambskin, again playing burgundy off a contrasting tone. These are the pick for anyone wanting the colour in a more graphic, boot-season-appropriate form.
Image Credit: @sourcedbymary
Image Credit: CHANEL
Image Credit: CHANEL
Mixed Fibers Midi Turtleneck Dress: A body-skimming midi in mixed fibers – the kind of dress that does the work of an outfit on its own, with the turtleneck keeping it feeling appropriate for cooler weather.
Flared Ribbed Midi Skirt: Ribbed knit with movement built in; the flare keeps a fitted silhouette from feeling too severe. Pairs naturally with a sweater, button down shirt or classic tweed jacket.
Croc-Embossed Calfskin Coat: The statement piece of the ready-to-wear edit. A coat in croc-embossed calfskin that turns burgundy into outerwear, which is arguably the boldest and most photograph-ready way to wear the colour this season.
Image Credit: CHANEL
Image Credit: CHANEL
Image Credit: CHANEL
Burgundy has quietly threaded through CHANEL’s history longer than any single season’s trend report will tell you. Coco Chanel herself favoured deep, wine-toned tweeds and jersey in her early collections – a departure from the black she’s more famous for, but very much in keeping with her instinct for colours that read as rich rather than loud. Bordeaux and burgundy tones surface again and again across the house’s ready-to-wear archives: in bouclé suiting, in grosgrain trims, in the piping on quilted bags long before “It bag” was a phrase anyone used.
There’s something fitting about a new creative director reaching for a colour that’s always been there, just under the surface of the house’s black-and-white reputation. It’s not reinvention so much as excavation: pulling a familiar thread and letting it lead somewhere new.
Image Credit: CHANEL
Image Credit: Unknown
A burgundy wardrobe practically asks for a burgundy-adjacent beauty look, and CHANEL’s beauty offering gives plenty to work with beyond the runway pieces.
Stylo Yeux Waterproof 928 – Eros: A waterproof eyeliner pencil in a deep, wine-toned shade that reads more sophisticated than a straight black – a quiet way to tie the eye makeup back into the same colour family as the clothes without matching too literally.
Joues Contraste Intense Grenat Profond: An intense powder blush in a deep garnet, built for exactly this kind of moody, saturated fall look. Used sparingly along the cheekbone, it adds warmth without tipping into costume territory.
Rouge Allure L’Extrait 874 – Rose Impérial: A rosy, richly pigmented lip shade from the L’Extrait line that softens the overall palette. Pairing it with the deeper eye and cheek products keeps the look from reading as one-note burgundy from head to toe.
Together, the three make the case that the season’s colour story doesn’t have to stop at the wardrobe. A single wine-toned liner or a deep garnet flush can carry the theme through on days when a full burgundy outfit isn’t the plan.
This website is an independent fashion blog and is not affiliated, associated, authorized, endorsed by, or in any way officially connected with CHANEL. All picks, images, and product references are for inspiration only. We do not sell CHANEL products, and all purchases must be made directly through official channels like the CHANEL.COM or physical boutiques.