How did a 115-year-old brand rocket back to growth amid a downturn in luxury demand?

The designer imposed a chic aesthetic on every place she called home, from villas on the French Riviera to her suite in Paris’s Ritz Hotel.

This look is very special to me; CHANEL is the fashion house closest to my heart,” says Mariacarla Boscono. “

When they appeared at the CHANEL Cruise 2026/27 show, the question was: who would be the first to actually wear them?

Coco Chanel’s Riviera Gardens Were Restored With Her Iconic Tweed Suits In Mind

CHANEL’s sales are accelerating after returning to growth last year.

CHANEL Just Predicted 2027’s Top Shoe Color Trend, and It’s Not One You’d Expect

CHANEL returned to high single-digit growth at the end of 2025 on the wings of designer Matthieu Blazy’s brand revamp.