15 February 2026
CHANEL Beauty occupies a distinct position within the cosmetic industry because it operates through continuity rather than reaction. It is a house that moves at a controlled pace, introduces change with intention, and preserves visual identity across decades.
At CHANEL Beauty, makeup creation happens within a studio-like collective called the Comètes Collective rather than through a single creative director. This group was formed to bring multiple points of view into how colour, texture, and seasonal harmony are defined for new launches. This structure reflects Gabrielle Chanel’s belief in exchange, where ideas sharpen through discussion and testing.
Members Ammy Drammeh, Cécile Paravina, and Valentina Li each contribute distinct perspectives rooted in lived experience with makeup and fashion. Drammeh often works from the language of contrast and depth, using colour to express individuality and skin tone range. Paravina builds collections through emotion and symbolism, frequently drawing on art, intuition, and historical references. Li approaches makeup through form and movement, favoring expressive lines and unexpected colour relationships. These differences create tension that strengthens outcomes rather than fragmenting identity.
CHANEL
Andrew Vowles
The collective functions through regular studio sessions rather than remote collaboration. Artists meet to test pigments directly on skin, adjust textures under varied lighting, and refine balance through wear. Products move forward only after repeated revision, which explains why releases feel resolved rather than experimental. You experience makeup that reads as confident instead of provisional. This method becomes visible through their individual collections.
Cécile Paravina’s Fall-Winter 2024 Clairvoyance collection drew on Gabrielle Chanel’s fascination with tarot and intuition. The line produced rich purples, striking greens, and mystical accents through eyeshadow quads and blush tones that offered structured contrast, translating tarot imagery into usable colour rather than costume.
@rahug
Savoir Flaire
Vogue China
Ammy Drammeh’s Spring-Summer 2025 COLOURMATCH collection embraced Gabrielle Chanel’s signature colour language to build interchangeable looks in tone-on-tone or contrasting shades. Cohesive combinations created across products for lips, eyes, and nails were designed for playfulness and experimentation.
Andrew Vowles
Andrew Vowles
CHANEL
Valentina Li’s seasonal work for Spring 2024 introduced “mermaid-core” through reflective tones that shifted with light. Pearlescent powders, coral finishes, and deep blue eyeliners all contributed to vibrant ocean inspired looks that were both expressive and wearable. A highly popular collection, indeed.
CHANEL
@z.qiann
Nathalia Téllez
Across these projects, the collective’s studio method gives each collection a clear visual identity tied to a story or motif rather than a fleeting influence. Rather than dictating uniform looks, the group designs tools you can use to interpret colour your own way. The result feels layered and adaptable.
CHANEL Beauty often introduces ideas before they gain traction elsewhere. Modern red lipstick edits appeared long before renewed interest in classic glamour. Soft neutral palettes arrived ahead of widespread minimalism and neutral saturation. You notice how finishes avoid extremes even during high-impact seasons. This approach allows products to remain relevant beyond a single cycle.
David Ferrua
Savoir Flaire
Product development begins with skin behaviour rather than coverage dominance. Natural beauty is the core focus. Foundations aim for balance and comfort, rather than masking the skin. Eye and lip products work with movement and focus on enhancing features rather than over saturation. The result keeps the wearer distinguished while preserving individuality.
Packaging reinforces continuity through stable form and material weight. Black lacquer, white typography, and clean geometry remain consistent across categories. You recognize products instantly through shape and finish. Updates appear through subtle adjustments, such as closure feel or surface treatment, rather than redesign. This consistency builds trust through familiarity.
Campaign imagery centres on faces rather than spectacle. Lighting reveals skin texture while framing remains direct. You see minimal retouching and an emphasis on expression over transformation. Casting choices highlight individuality, allowing makeup to support features instead of overshadowing them.
CHANEL
CHANEL
Nathalia Téllez
CHANEL Beauty maintains prominence through the coherence of these elements along with the collective collaboration of creatives. This balance allows innovation to exist without loss of identity, while also sustaining relevance across generations.