on the RUNWAY

CHANEL presented its Cruise 2026/27 collection in Biarritz and the choice of location is anything but coincidental. The storied coastal town was where Gabrielle Chanel opened her first couture house in 1915. CHANEL’s decision to return to the town foundational to its identity, sends a clear message: that the future of the house will continue to be written in dialogue with its origins. And that dialogue is now in the hands of Matthieu Blazy. Seaside references, couture details and fluid freedom define the collection and carry the spirit of Biarritz.

The second ready to wear and fourth overall collection in Matthieu Blazy’s year of debuts at CHANEL and the thrill is still present. Watching this collection in motion instantly has you imaging yourself in each look. Everything flows so effortlessly while being uniquely eye-catching. Layering, vivid prints, and an eclectic mix of textures continue to be on trend along with classic silhouettes in signature black and white. Dropped waistlines and free flowing dresses continued to display Blazy’s dedication to honouring Coco Chanel’s originating principles.