4 May 2025
Loli Bahia, a French model of Algerian descent, has established a significant presence with the House of CHANEL. Since making her first CHANEL catwalk appearance at the Spring/Summer 2021 Ready-To-Wear Show, Loli Bahia has become a CHANEL regular.
In 2022, for the The Cruise 2023 Collection in Monte-Carlo she opened a CHANEL show for the first time, following which she posted on IG that it was “such an honour” to do so. Since then she has opened many shows. But to solidify her prominence within the house, at the Spring/Summer 2024 Haute Couture show she was chosen as the coveted “couture bride”, closing out the show in a mini bridal dress complete with puffy tulle sleeves and a full length train.
image credit: CHANEL
image credit: CHANEL
Her collaboration with CHANEL extends beyond the runway. In 2022, Bahia was featured as the face of the CHANEL Metiers d’Art 2022 campaign, followed by the Fall-Winter 2023/24 Ready-To-Wear Campaign. Photographers Inez & Vinoodh, who shot the campaign, described her look as “eccentric, daring, androgynous,” and “a mix of delicacy and quiet strength.” These attributes are what make her the ideal CHANEL woman.
A true CHANEL “muse”, she’s been the face of various CHANEL campaigns, made frequent appearances in their shows and fronted various fashion magazines wearing CHANEL. At Vogue World: Paris 2024 she represented CHANEL by opening the show wearing a re-creation of a dress from CHANEL’s 1924 summer collection, highlighting her as a prominent figure in representing the brand’s image and style.
In January 2025, Bahia continued her association with CHANEL by opening the brand’s Haute Couture show during Paris Haute Couture Week. She donned an ensemble that combined CHANEL’s signature tweed with pastel quilting, reflecting the house’s classic yet innovative aesthetic.
