CHANEL Ambassadors: Icons of Elegance and Modernity

14 September 2025

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CHANEL is known as the epitome of French luxury and elegance. Part of its storied tradition includes a history of collaborating with global icons who embody the brand’s timeless allure and modern sophistication. These ambassadors not only personify CHANEL’s aesthetic but also influence fashion trends worldwide.

Modern Icons of CHANEL

Jennie Kim

Jennie Kim, a member of the South Korean girl group BLACKPINK, reflects CHANEL’s influence in both music and fashion circles. Dubbed the “fashion queen of the new generation,” Jennie’s effortless and youthful style resonates with CHANEL’s modern femininity, making her a perfect fit for the brand.

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Lupita Nyong’o

Academy Award-winning actress Lupita Nyong’o was named a CHANEL ambassador, a role she embraces with pride and a sense of responsibility. Nyong’o’s collaboration with CHANEL signifies the brand’s commitment to diversity and inclusion in the fashion industry.

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Riley Keough

Actress Riley Keough, granddaughter of Elvis Presley, brings a modern yet nostalgic charm to CHANEL. Her unique sense of style and Hollywood lineage make her a perfect fit for the brand. During the Spring/Summer 2025 show, Keough performed a cover of Prince’s When Doves Cry while sitting on a swing suspended above the audience. 

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Margaret Qualley

Actress and dancer Margaret Qualley represents CHANEL’s energetic and artistic side. Her graceful presence aligns seamlessly with the brand’s emphasis on elegance and creativity. For her August 2023 wedding, where she married Jack Antonoff, Qualley wore a custom CHANEL dress and ballet flats.

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Tilda Swinton

Known for her androgynous beauty and avant-garde style, Tilda Swinton has been a striking CHANEL ambassador. Her collaboration with the brand perfectly complements CHANEL’s ability to blend classic elegance with bold, modern artistry. Swinton frequently represents the brand at prestigious fashion events and in fashion editorials.

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Hollywood and Fashion Royalty

Margot Robbie

Australian actress Margot Robbie has been a prominent CHANEL ambassador since 2018. Known for her versatile acting skills and impeccable style, Robbie frequently graces red carpets in CHANEL creations. Notably, she incorporated vintage CHANEL pieces into her on-screen wardrobe for the 2023 blockbuster Barbie, seamlessly blending her personal style with the brand’s classic designs.

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Penélope Cruz

Oscar-winning actress Penélope Cruz joined CHANEL as an ambassador in 2018. Known for her timeless beauty and elegant presence, Cruz perfectly embodies CHANEL’s classic yet modern aesthetic. Self-proclaimed as the brands “biggest fan”, Cruz has appeared in campaigns, fashion shows, fashion editorials and major red carpet events donning classic CHANEL pieces.

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Lily-Rose Depp

Lily-Rose Depp, daughter of Johnny Depp and Vanessa Paradis, has been a CHANEL muse since her teenage years, following in her mother’s footsteps. Her French-American heritage and effortless style make her a perfect representative of modern femininity.

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Keira Knightley

British actress Keira Knightley has had a long standing partnership with CHANEL, first appearing as the face of Coco Mademoiselle in 2007. Her timeless beauty and chic style complement CHANEL’s enduring charm. In 2013, she starred as Coco Chanel in the short film Once Upon A Time, directed by Karl Lagerfeld.

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Charlotte Casiraghi

Monaco royalty Charlotte Casiraghi, daughter of Princess Caroline, represents CHANEL’s connection to elegance and equestrian culture. As an ambassador, she often wears CHANEL at public appearances and participates in the CHANEL series Les Rendez-vous Littéraires de la rue Cambon, which celebrates literature and fashion.

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Timeless CHANEL Muses

Anouk Aimée

French actress Anouk Aimée, known for her iconic roles in La Dolce Vita and A Man and a Woman, was a close friend of Gabrielle Chanel and an embodiment of the brand’s elegance during the 1960s.

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Inès de la Fressange

Model and fashion icon Inès de la Fressange became one of CHANEL’s first official ambassadors in the 1980s under Karl Lagerfeld. With her effortless Parisian style, she remains synonymous with the brand’s sophisticated allure. Her signature personality on the runway helped to revive CHANEL’s aesthetic, bringing it back to life and showcasing how to wear CHANEL in a fun, modern, youthful way.

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Vanessa Paradis

French singer and actress Vanessa Paradis became a CHANEL ambassador in 1991, famously starring in the Coco fragrance campaign, where she appeared as a bird in a golden cage. Since then she has been the face of many campaigns and is a front-row runway regular, usually accompanied by her daughter. A reminder of the timeless appeal of CHANEL and its ability to transcend generations. 

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The Boys

Even without a dedicated menswear line, CHANEL has appointed a select group of men as ambassadors, each embodying different facets of the brand’s vision. 

Timothée Chalamet

Timothée Chalamet, the French-American actor celebrated for roles in Dune and Call Me by Your Name, became the face of Bleu de CHANEL in 2023. His campaign, photographed by Mario Sorrenti and complemented by a short film directed by Martin Scorsese, presents him as the embodiment of a modern, visionary masculinity that aligns with CHANEL’s evolving fragrance line.

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Gaspard Ulliel

Before Timothée, French actor Gaspard Ulliel held the role of Bleu de CHANEL’s ambassador from its launch in 2010 until his passing in 2022. Ulliel’s long-standing collaboration with the house, marked by cinematic campaigns and a refined, classic aura, established the fragrance’s identity and made him the brand’s first male ambassador. 

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Kendrick Lamar

More recently, CHANEL expanded its roster by naming American musician Kendrick Lamar as an ambassador, spotlighted in the brand’s eyewear campaign. Known for his cultural influence and artistic depth, Lamar brings a new dimension to CHANEL’s image, reflecting the brand’s openness to figures whose impact extends beyond fashion into music and contemporary culture. Together, these men illustrate CHANEL’s balance between tradition and reinvention in defining modern masculinity.

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From modern icons to timeless muses, these ambassadors exemplify CHANEL’s dedication to collaborating with individuals who reflect the brand’s heritage while keeping it contemporary. Their influence ensures CHANEL’s enduring presence in the ever-evolving world of fashion.

Additional, Notable CHANEL Ambassadors 

Kristen Stewart, Whitney Peak, G-Dragon, Minji, Marion Cotillard, Angèle, Caroline de Maigret, Gracie Abrams and Ananya Panday. 

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